Sport Management

International Certification in Sports Management

Purpose of the certification

The purpose of this qualification is to understand and learn the skills needed working as a Sports manager in international working environment.

Structure of studies

  • Orientation day 20.9.2021 at Varalan Urheiluopisto
  • Studies on web platform, estimated study time 8 months
  • Online student counseling
  • Sport Manager Seminar and graduation day at Varalan Urheiluopisto

Enrollment and study fee

  • Admission requirements
    • Good English skills
    • Experience as manager or experience in operating team/club.
  • Enrollment via net form
  • Study fee 3 990€
    • 1st part 1 995 €. (to be paid before the start of the studies)
    • 2nd part 1 995 €

Organisation and certification

  • Responsible organisation of studies in Finland is Varalan Urheiluopisto
  • Study platform and content of the studies United States Sports Academy (USSA)
  • Operator of the studies Proftraining Finland
  • Certification is issued by United States Sports Academy (USSA),. USSA is a private, non-profit, regionally accredited university located in Daphne, AL.

Structure of certification

  • Composed by six independent courses
  • Course components
    • Unit Overview briefly describes the contents of the unit,
    • Learning objectives
    • Reading assignments
    • Self test
    • Final Examination


  1. Sports Administration
    This course surveys and prepares the prospective sport administrator for the full range of potential responsibilities in the field – ranging from interaction with the private and public sectors to scholastic and intercollegiate programs. It teaches the primary management duties, beginning with human resource management and supervision, and provides a strong background for the necessities of program development. The essentials of fiscal management beginning with knowledge of institutional facilities for hosting sport programs are complimented by an understanding of the numerous management financial responsibilities. The course is very structured and specific as it takes you quickly and succinctly through initial overall objectives to be accomplished to a wide-ranging assortment of categorical perspectives.
  2. Sports Facilities and Security Management
    Sport facility management represents one of the fastest growth areas in the sport industry. There is a significant need for properly trained sport managers with strong skills in developing, managing, and maintaining sport facilities. This course focuses on the principles, guidelines, and recommendations for planning, constructing, using, and maintaining sports facilities. In addition, this course examines the concepts, principles, and methods of organizing and administering security management within the sport profession. A primary emphasis is on protection of assets, personnel, and facilities. Overall, this course provides an understanding and appreciation for the planning and management of sport facilities, while covering the application of basic principles of security management within sport settings.
  3. Sports Business and Personnel Management
    This course involves the study of the principles of personnel management including staffing, training, creation of a favorable work environment, labor relations, compensation, benefits, laws, position descriptions, and employee evaluations.
  4. Sports Marketing
    This course includes an in-depth study of sports marketing and the influence it has in accomplishing objectives in today’s world of sports. It involves a thorough review of the product (in both its tangible and “service” forms) and of how the product is brought to market. Topics include advertising, promotions, public relations, location, pricing, sponsorships, licensing, market segmentation, and the role of research.
  5. International Sports Management
    International sport management is an emerging field of study that focuses on the organization, governance, business activities, and cross-cultural context of sport. Sport itself has become a prominent vehicle of the international exchange process, especially as many current managerial decisions are influenced by global events. This course aims to provide a global context to principles such as politics, culture, economics, ethics, monetary policies, and foreign competition. This course also examines the role and impact of sport in various regions of the world. Overall, this course is designed to develop globally competent sport managers to function effectively and appropriately in a multicultural work or event environment.
  6. Sports Event Planning
    Sport events have grown to encompass much of our free time. Because of this growth, event management is one of the most sought-after skills in the sport industry. Most of us who attend an event do so as an invitee, not fully understanding the vastness of what it takes to host an event. This course provides a comprehensive look at what it takes to produce a successful event from conception to fruition to evaluation. In addition, this course covers the administration, promotion, and marketing of events while applying these concepts to the unique aspect of sports. This course provides a fresh perspective on event management. Upon completion of this course, students will understand the competencies necessary for managing and operating sport events through theory and application.

Sports Manager 2021-22 schedule

Application period until 30.8.2021

Sports Manager 2021-22
Orientation day 20.9.2021

Course 1          
20.9.2021 – 24.10.2021 (CEM 543 Sports Administration)
25.10.2021-28.11.2021 (CEM 542 Sports Business & Personnel Man.)              
Course 3          
29.11.2021 – 9.1.2022 (CEM 547 Sports Marketing)
Course 4         
10.1.-13.2.2022 (CEM 547 International Sport Management)
Course 5          
14.2.-20.3.2022 (CEM 585 Sports Facilities & Security Man.)
Course 6          
28.3.-1.5.2022 (CEM 448 Sports Event Planning)
12.-13.5.2022 (Sport Management Seminar)


Atte Varsta
+35840668 6002

Juha Antikainen
+358 40 5350 337